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Location based marketing with Facebook.
Patrick Stafford wrote a great piece yesterday in SmartCompany on the rise and rise of location based marketing. It’s a really important read for folks who have local businesses. Another guy who...
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Facebook Fan Page &‘Check In’ confusion reigns supreme
The bigger Facebook gets the more confusing it’s becoming for people who use it. There are two main areas which need to be urgently addressed by Facebook; in particular (Facebook Check In’s) which in...
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SEO and the ‘Cloud’
With the NBN (National Broadband Network) rolling out we’re all (eventually) going to enjoy much faster internet connection speeds in the not too distant future. Both download and upload speeds will...
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Google + (Plus) Project. Will it work?
With the rise of Facebook and its advertising luring more online ad spend away from Google’s cash cow – AdWords, Google’s come storming back with Google + (Google Plus) Project. All this comes after...
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Facebook Duplicate Places must be addressed
If you have a small, medium or large business which has a physical location (or locations) you’ve probably taken advantage of Google’s free ‘Places’ feature. It enables you to claim your business, pop...
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How to track phone calls from your website
There are lots of things you can track as goals or events from your website through Google Analytics, such as form submissions, downloads or PDF’s, mailto’s etc. One of the really big problems has been...
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Aldi’s Digital Marketing gets it right.
A few years ago I blogged about QR codes, what they are and how they work. At the time, most advertisers weren’t using them much at all, save for the some of the bigger outdoor advertisers such as...
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Major Brands not utilising Google Places
Author: Chris Thomas It still amazes me how many major brands are not owning their Google Places listings. Bunnings, Mitre10 and a ton of other big brands should really be getting on top of this. Some...
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